Zeacom Community Conference

Greetings to the Zeacom Community.  I hope you all enjoyed your conference.  Here are the notes on Peak Performance from my keynote and the workshop.



Sustainable Enterprise @ Hastings

We had the privilege of sharing Saturday 29 March with the Mayor of Hastings Distict Council, Lawrence Yule, and 100 people from the district to develop an action plan for sustainable development.  Mike gave a key note address and Helga facilitated groups throughout the day to discuss social sustainability.  8 other groups focused on different topics covering the broad spectrum of economic, social and environmental sustainability.

The key theme of Mike’s address was the need to shift the conversation about sustainable development from one of issues and costs to one of opportunities and value creation.  Here are some ways that companies can create value through sustainable enterprise:

  1. Value creation through enriched Purpose and business models with sustainability at the heart
  2. Enhanced brand value
  3. Breakthrough/ leapfrog products / services
  4. Increased revenue / market share 
  5. Magnet for great people; higher retention of top people through passionate commitment to Purpose
  6. Increased productivity through positivity, happiness & flow
  7. Reduced manufacturing costs
  8. Reduced costs of operating
  9. Reduced risk and increased opportunities  through understanding latent and emerging sustainability issues
  10. Regulatory and systems changes that benefit the enterprise, achieved through industry leadership

Companies new to the sustainability story usually ask us how to get started.  Here are some suggestions:

  1. Conduct a comprehensive review of sustainability issues
  2. Review the company’s Purpose and business model
  3. Develop sustainability reporting
  4. Implement a recycling programme with a view to minimising material usage & moving towards zero waste
  5. Implement an energy reduction programme
  6. Measure, reduce and offset carbon emissions
  7. Embed sustainability throughout people practices
  8. Conduct staff training on sustainability
  9. Review the product/service portfolio and your partners for sustainability
  10. Consider marketing and communication risks and opportunities

 Sustainability isn’t just a government thing, or a council thing, or a company thing.  Its a personal responsibility and opportunity.  If everyone embraces sustainability at a personal level we will have happier communities and a healthier planet.  The adoption of personal sustainability practices is rewarding, and will save you money and will make the world a better place.  Here are a few ideas:

  1. reduce miles traveled per year; buy a hybrid or low emissions/ fuel consumption vehicle
  2. shorten daily commute by moving closer to work; walk or use public transport or a bike
  3. insulate the house well; double glazing, insulated hot water; adjust heating to lower temperatures in winter
  4. use Compact Fluorescent Lightbulbs (CFL) or LEDs in place of standard light bulbs & low consumption appliances
  5. buy healthy, organic and locally produced food and products
  6. buy high quality long-lived products
  7. reduce waste as much as possible and recycle what’s left
  8. reduce the amount of water used every day; collect rain water
  9. use environmentally-friendly & non-toxic home cleaning products,
  10. get involved in community projects

We wish the Hastings District well in their inspiring project.  We hope that they can become a sustainability role model for other districts to follow.

The important thing is for all of us to Just do something!

What is a Backstory?

Alex Steffen at WorldChanging:

A product’s backstory… is everything that happened to get the object or service to us, everything that will happen behind the scenes while we use it, and everything that will happen after it leaves our lives. The backstory tells us who we’re being when we make a choice.

Backstory + the Value of Purpose

In order to tell a good backstory you need a clear Purpose:

Another difficulty in backstory communication has been the lack of clear targets. Effectively revealing your backstory conveys explicit goals about the kind of company you’re trying to be, and it is still difficult to know what the gold standard is for any particular product or service: What does a sustainable shoe look like? How does a responsible masonry supply chain operate?

Vague goals are dangerous because they’re clueless. Consumers and investors both want effectiveness, and at a time when cluelessness about sustainability equals liability, to display muddle-headed thinking is to send a message that you are not entirely worthy of their trust.

via Alex Steffen WorldChanging.com

Backstory Management

“Good companies are getting better at telling the backstories of the things they make. Other companies — the ones who can’t figure out how to tell their backstories, or whose backstories are shameful — are sailing into the storm. Indeed, how companies tell their backstories is the critical business communication challenge of the next decade. We’re entering an era of holistic accountability and backstory management.”
– Alex Steffen via WorldChanging.com


Footprints to Handprints:

People are dawning to the fact that we need to be accountable for our environmental footprint and limit the resources we use to shift to a ‘one planet economy’. However all this focus on negative impacts and limits becomes a bit depressing. How can we lighten our the human load on the environment and lighten up Alex Steffen from WorldChanging.com suggests a focus on ‘handprints’, instead of thinking in terms of reducing emissions, waste, negative impact… our footprint… how can we start thinking in positives and opportunities?

Retailers are aware of the need to shift from being less bad to being good. Marks & Spencer executive Ed Williams said, “consumers increasingly want to be sure that the companies they deal with reflect their values, can be trusted to behave responsibly, are who they say they are and are the kind of organization they like to be associated with.”
via WorldChanging.com

Lighten Up :-D

– Individual load to crowd load
– product to service
– object to digital
– identity through relationships not things (service envy)
– Information to sharing stories
– ❤ heart

lighten up 🙂 and have a relationship = engage in services not the burden of weights and products